Sunday, April 26, 2020
Selecting Guidelines Essay Example
Selecting Guidelines Essay In Michelle Mauldin’s essay â€Å"Oh the choices we make’’. She points out the problems involved in the process of textbook selection in public schools, this includes inadequate criteria guidelines, political interference and insufficient time for the selection process .She suggests a number of solutions namely putting in place explicit guidelines which will help to alleviate the problems. These solutions can be adapted to business owners, parents and others in the community. When operating a business, owners and management are inundated with different problems and at different levels. One problem which this takes place is choosing appropriate personnel to manage the affairs of the business .When owners hire management level employees they usually have their own guidelines and criteria in place for selection. These guidelines although subjective to the owner may be objective to the employees that will be managed. A well developed human resource department will ensure that the criteria for personnel selection is contained in an explicitly defined policy which will be adhered to .They should ensure that all members of the department meet on a regular basis to evaluate the failure and success of all hired management personnel. In her essay Mauldin states that standards should include an easily understandable and workable checklist that contains items the whole group feels are relevant and important and once this checklist is established, it should be use d as s a guideline for all potential selections. We will write a custom essay sample on Selecting Guidelines specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Selecting Guidelines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Selecting Guidelines specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There should be a personal development plan for each manager and other employees in place to follow up on successes .Each persons progress should be evaluated to identify changes that should be implemented to improve on their success which will affect the business on a whole. Parents as well can benefit from this information. Many parents have little if any guidelines in place for raising their children In many societies parents and guardian allow their offspring freedom to select the types of enteratiment, friends and social places that they attend. As a result of misguidance many children especially teenagers end up as juvenile offenders. The Justice department reported that over 2.5 million juveniles are arrested each year in America and the center of Juvenile predicts a 300-400% increase in youth violence by 2010.Many of these children come from broken homes, have a lack of positive peers and positive influence and are raised in a culture with little morals and a violent environment which has now become epidemic. The Justice department also reports that nearly 1.5 million children have a mother or father in federal  state prison and of these children 1.38 million live in homes without their fathers. Parents and Guardians should ensure that they spend quality time with children and place guidelines in most, if not all aspects of their lives of course children should be allowed to choose their peers as they are the ones who will be affected and influenced by them. Parents should examine their morals and background as in her essay Maudlin suggests that the authors of the text used in schools should be properly scrutinsed.Their moral standings and credentials should be well known an established.Childrens progress in their school, community and their hobbies should be regularly evaluated. This will help children to attain good morals and develop into good citizens. Even though humans are exposed to different choices once correct and explicit guidelines are established and adhered to they can be assured that they are making the best choice possible.
Wednesday, March 18, 2020
Haldirams Group Analyzing Consumer Behaviour Essay Example
Haldirams Group Analyzing Consumer Behaviour Essay Example Haldirams Group Analyzing Consumer Behaviour Paper Haldirams Group Analyzing Consumer Behaviour Paper Haldiram’s Group – Analyzing Consumer Behaviour Haldiram’s group is a true rags to riches story, which has expanded from being a small shop in Bikaner in 1937 to being one of the largest smart food chains in India and the world today. They are today a Rs. 10 billion company with multiple outlets across rural and urban India as well as a tremendous presence outside the country. Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed through tremendous research over the years. As the company continued to grow, they faced tough competition from local sweet and snack food vendors in the unorganized market. Their Unique Selling Proposition (USP) against the unorganised sector was the level of hygiene and product quality they maintained without any compromise in taste. This resulted in a shift of the utility curve towards the right, whereby consumers got a higher level of satisfaction, by consuming products from a bigger brand which believed in far better hygienic procedures (Ref graph). With this in mind, they evolved a competitive pricing strategy to survive and grow in the market dominated by smaller players. INDIFFERENCE CURVE ANALYSIS Haldiram’s has a huge product portfolio and sought to customize its products to suit the tastes and preferences of consumers from different parts of India. It has launched products, which cater to the tastes of people belonging to specific regions of the country. However, they maintained concentration on their core products such as ‘namkeens’, which contributed to almost 60% of their revenue mix and was also the first company in India to brand namkeens’. : At every stage of their business, Haldiram’s developed new innovative ways of pricing and marketing their products. They pioneered new ways of packaging which increased the shelf life of their products from less than a week to more than six months, thereby catering to the needs of hygiene conscious non-resident Indians and other foreign customers. At the same time, they were aware of the price consciousness of the typical Indian consumer who constituted the bulk of the market. Thus they managed to exploit the best out of the diverse consumer base by offering something for everybody. HALDIRAM’S – CAPTURING MARKET AND CONSUMER SURPLUS To exploit the best of both market segments, Haldiram’s did the following: -The company launched products in different packs with prices varying according to their weights. (Ref table below) PRICE RANGE OF NAMKEENS OFFERED BY HALDIRAMS PACK WEIGHTPRICE (IN RS)PRICE PER GRAM 30 gms50. 16 85 gms100. 11 180 gms 250 gms18-350. 13 400 gms 500 gms40-700. 12 1kg95-2000. 15 PRICE PER GRAM AT VARIOUS QUANTITIES OF DEMAND With the above table and graph in mind, Haldiram’s effectively lowered the price per gram in the 200-800 gms segment, which is where the bulk of their consumers were, thereby ensuring higher satisfaction for this market segment. -The company also customized specific products with attractive packaging and distribution concepts specifically for the festive season. -The company offered value-added services like online retailing and sales of Haldiram’s products in train and bus stations for consumers in transit. The company diversified its business by opening restaurants in various metros thereby en-cashing on its huge brand image and offering traditional Indian snack food items. Currently, Haldiram’s is facing tough competition from domestic and international competitors such as Brittania, HUL, ITC etc, apart from the local players in the market. To counter this and retain their market share, Haldiram’s is on an aggressive promotion and marketing spree. With all the above mentioned points in mind, we plotted the Demand Curve for Haldiram’s. Prior to its entry into the unorganized sector, the company focused on niche market segments from where they generated bulk of their revenue. Their demand curve resembled the blue line as indicated in the graph above. Once a conscious management decision was taken to enter the unorganized sector; Haldiram’s adopted extremely aggressive pricing strategies so that they could compete with the local vendors. MOVEMENT OF THE HALDIRAM’S DEMAND CURVE This helped in shifting the demand curve to the left, as indicated by the pink line in the graph, thereby ensuring that they set a foot into the unorganized sector. Having built a base for themselves, and sustaining their brand image in the unorganized sector over a prolonged period of time, Haldiram’s leveraged its position to become the market leader thereby pushing its demand curve above, back to the blue line in the graph. Now with the entry of domestic and international players, the market is going through another competitive phase. Haldiram’s is doing everything possible to hold onto their current position. With their track record in mind, they are focused and determined to tide over the current competitive scenario, so that they can offer additional value to their customers in the future, thereby pushing their demand curve further up, to the red line as indicated in the graph above.
Monday, March 2, 2020
The Great Cascadia Earthquake of 2xxx
The Great Cascadia Earthquake of 2xxx Cascadia is Americas own tectonic version of Sumatra, where the magnitude 9.3 earthquake and tsunami of 2004 occurred. Stretching off the Pacific shore from northern California some 1300 kilometers to the tip of Vancouver Island, the Cascadia subduction zone appears capable of its own magnitude 9 earthquake. What do we know about its behavior and its history? What would that great Cascadia earthquake be like? Subduction Zone Earthquakes, Cascadia and Elsewhere Subduction zones are places where one lithospheric plate plunges beneath another (see Subduction in a Nutshell). They create three kinds of earthquakes: those within the upper plate, those within the lower plate, and those between the plates. The first two categories can include large, damaging quakes of magnitude (M) 7, comparable to the Northridge 1994 and Kobe 1995 events. They can damage whole cities and counties. But the third category is what concerns disaster officials. These great subduction events, M 8 and M 9, can release hundreds of times more energy and damage wide regions inhabited by millions of people. They are what everybody means by the Big One. Earthquakes get their energy from strain (distortion) built up in rocks from the stress forces along a fault (see Earthquakes in a Nutshell). Great subduction events are so large because the fault involved has a very large surface area on which rocks gather strain. Knowing this, we can easily find where the worlds M 9 earthquakes happen by locating the longest subduction zones: southern Mexico and Central America, South Americas Pacific coast, Iran and the Himalaya, western Indonesia, eastern Asia from New Guinea to Kamchatka, the Tonga Trench, the Aleutian Island chain and Alaska Peninsula, and Cascadia. Magnitude-9 quakes differ from smaller ones in two distinct ways: they last longer and they have more low-frequency energy. They dont shake any harder, but the greater length of shaking causes more destruction. And the low frequencies are more effective at causing landslides, damaging large structures and exciting water bodies. Their power to move water accounts for the fearsome threat of tsunamis, both in the shaken region and on coastlines near and far (see more on tsunamis). After the strain energy is released in great earthquakes, whole coastlines may subside as the crust relaxes. Offshore, the ocean floor may rise. Volcanoes may respond with their own activity. Low-lying lands may turn to mush from seismic liquefaction and widespread landslides may be triggered, sometimes creeping along for years afterward. These things may leave clues for future geologists. Cascadias Earthquake History Studies of past subduction earthquakes are inexact things, based on finding their geologic signs: sudden changes of elevation that drown coastal forests, disturbances in ancient tree rings, buried beds of beach sand washed far inland and so on. Twenty-five years of research has determined that Big Ones affect Cascadia, or large parts of it, every few centuries. Times between events range from 200 to about 1000 years, and the average is around 500 years. The most recent Big One is rather well dated, although no one in Cascadia at the time could write. It occurred around 9 p.m. on 26 January 1700. We know this because the tsunami it generated struck the shores of Japan the next day, where the authorities recorded the signs and damages. In Cascadia, tree rings, oral traditions of the local people and geologic evidence support this story. The Coming Big One Weve seen enough recent M 9 earthquakes to have a good idea of what the next one will do to Cascadia: they struck inhabited regions in 1960 (Chile), 1964 (Alaska), 2004 (Sumatra) and 2010 (Chile again). The Cascadia Region Earthquake Workgroup (CREW) recently prepared a 24-page booklet, including photos from historic quakes, to bring the dreadful scenario to life: Strong shaking will last for 4 minutes, killing and injuring thousands.A tsunami up to 10 meters high will wash over the coast within minutes.Much of coastal Route 101 will be impassable due to wave and landslide damage.Parts of the coast will be cut off from inland cities when the roads are buried. Roads through the Cascades may likewise be blocked.For rescue, first aid, and immediate relief most places will be on their own.Utilities and transportation in the I-5/Highway 99 corridor will be disrupted for months.Cities may have significant fatalities as tall buildings collapse.Aftershocks will continue for years, some of them large earthquakes in themselves. From Seattle on down, Cascadian governments are preparing for this event. (In this effort they have much to learn from Japans Tokai Earthquake program.) The work ahead is enormous and will never be finished, but all of it will count: public education, setting up tsunami evacuation routes, strengthening buildings and building codes, conducting drills and more. The CREW pamphlet, Cascadia Subduction Zone Earthquakes: A magnitude 9.0 earthquake scenario, has more.
Saturday, February 15, 2020
Letter of introduction Essay Example | Topics and Well Written Essays - 500 words
Letter of introduction - Essay Example One of my lifetime goals is to start my own marketing firm. Marketing is my favorite branch of business administration. I like marketing because this field of study is responsible for ensuring companies achieve their desired sales targets. The marketing efforts of an organization help your product or service get recognized in the open market. I believe that starting a marketing business is a good idea because every business enterprise needs marketing in order to achieve their goals. Performing marketing consulting services is a business model that can generate a lot of money. Another of the reasons why I want to start a business is to help out the U.S. economy. Entrepreneurs help the economy by creating jobs and paying taxes to the local and federal government. I consider myself a very giving and honest person. During my young life I have always done everything I can to help out others. I believe a lot in the value of volunteer work. In the past I have volunteered my time at a homele ss shelter in my community. This experience helped grow as a human being. Volunteer work is extremely important because there a lot of people in need in the United States. It is estimated that nearly 37 million Americans are living under the federal poverty line.
Sunday, February 2, 2020
A process essay Example | Topics and Well Written Essays - 750 words
A process - Essay Example First, it is necessary to get ready the equipment and the ingredients for your brownie. The pieces of equipment can be found in any kitchen, they are: two to three tablespoons, a knife, a fork, a bowl, a saucepan, parchment paper, metal cake pan, and a cake tester. It is important to spread parchment paper on the metal cake pan before you start cooking because it would save you precious time when all the ingredients are combined. The list of ingredients for the dish includes two bittersweet chocolate bars, 5 eggs, 5 tablespoons of all-purpose flour, a pinch of salt, 200 grams of unsalted butter, 200 ml of sugar. Since the quality of the chocolate bars influences the taste of the dish make sure you try the chocolate bars before you add them to other ingredients to make sure you like the degree of their bitterness. There is nothing more to add to the list, the recipe is as simple as it sounds and as delicious as you can wish. As soon as you have the equipment and the above mentioned ingredients placed on your kitchen table it is time to start cooking. Chop the chocolate bars or break them in your hands and put them into a saucepan. Next, cut 200 grams of unsalted butter into medium-size lumps and add them to the chocolate. Then, it is time to put the saucepan on the stove and melt the combination over low heat. Bear in mind that the success of the brownie largely depends on how well the chocolate melts. At the moment the chocolate starts to thaw, begin to stir the mix with a tablespoon. Let the chocolate melt for about 10 to 15 minutes continuously stirring it. After the chocolate and butter are melted, the color of the mixture becomes rich dark brown and its surface is smooth bearing no trace of butter. Stir the ingredients one last time to make sure no chocolate crumbs are left to disrupt the texture of the future dessert and turn the heat off.
Friday, January 24, 2020
Surgical Treatment For Morbid Obesity Essay -- Overweight Obese Resear
According to the World Health Organization, globally there are now more than 1 billion overweight adults, and at least 300 million of them are obese. During the last 40 years, obesity has reached epidemic proportions. There are more obese people each year, and the severity is increasing. In the United States alone, 300,000 deaths are associated with obesity. Thesis: Many obese people fail diet after diet. For them, bariatric surgery is an option even though risks are involved (Flancbaum, et al. 7; Goodman par 3; â€Å"The Weight†par 2). Overview      Obesity is climbing the charts as being a major killer of our population. This paper informs the reader on how bariatric surgery treats the severely obese. Focus is given on who should have bariatric surgery, how the surgery works, risks of bariatric surgery, and what the patient can expect. Bariatric surgery is reserved for people who have been unable to lose weight on professionally managed weight-loss programs and those with obesity-related conditions such as diabetes, or the risk of them. When surgery is an option for weight loss      The best candidates for bariatric surgery are patients who have a body mass index (BMI) of 40 or greater, or 35 or greater and associated obesity-related conditions such as diabetes, heart disease, and sleep apnea (see figure 1.1, pg 8 & table 1, pg 6). In terms of pounds, qualifying for surgery estimates to being 100 pounds above ideal body weight. A patient must have also gone through some sort of organized weight loss program in the past, and failed to maintain weight loss (Flancbaum, et al.15). How surgery promotes weight loss Gastrointestinal surgery for obesity, also called bariatric surgery, alters the digestive process. The operations promote weight loss by closing off parts of the stomach to make it smaller. These procedures are referred to as restrictive procedures because they cut down on the amount of food the stomach can hold. These types of procedures are less common due to the complications involved (Flancbaum, et al. 27, 52). The most popular operations combine stomach restriction with a partial bypass of the small intestine. These procedures create a direct connection from the stomach to the lower segment of the small intestine, literally bypassing portions of the digestive tract that absorb calories and nutrients. These are known as malabsorp... ... relation to BMI* BMI     Obesity Category     Health Risks Without Medical Problems     Health Risks With Medical Problems Below 19     Underweight     Slight     Minimal 19-24     Normal     None     Minimal 25-29     Overweight     Minimal     Moderate 30-34     Obese     Moderate     High 35-39     Severely Obese     High     Very High 40-49     Morbidly Obese     Very High     Extreme 50+     Super Obese     Extreme     Very Extreme * Classification based upon World Health Organization; see The Doctor’s Guide to Weight loss Surgery. Table 2: Weight Loss Surgery on Obesity-Related Conditions Condition     Improved     Completely Resolved Type II diabetes     93 percent     89 percent Hypertension     90 percent     66 percent Abnormal blood lipids     85 percent     70 percent Sleep apnea     72 percent     40 percent See The Doctor’s Guide to Weight Loss Surgery. Table 3: Complications after Weight Loss Surgery      RYGB     VBG Protein-calorie malnutrition     0     0 Micronutrient & vitamin deficiency     10-20 percent     Flancbaum L, Belsley S, Drake V, Colarusso T, Tayler E J Gastrointest Surg. 2006 Jul-Aug; 10(7):1033-7.
Thursday, January 16, 2020
Design House Partnership
‘I can’t believe how much we have changed in a relatively short time. From being an inward-looking manufacturer,we became a customer-focused â€Å"design and make†operation. Now we are an integrated service provider. Most of our new business comes from the partnerships we have formed with design houses. In effect, we design products jointly with specialist design houses that have a well-known brand, and offer them a complete service of manufacturing and distribution. In many ways we are now a â€Å"business-to-business†company rather than aâ€Å"business-to consumer†company. ’ (Jim Thompson, CEO,Concept Design Services (CDS)) CDS had become one of Europe’s most profitable homeware businesses. Originally founded in the 1960s, the company had moved from making industrial mouldings, mainly in the aerospace sector, and some cheap ‘homeware’ items such as buckets and dust pans, sold under the ‘Focus’ brand name, to making very high-quality (expensive) stylish homewares with a high ‘design value’. The move into ‘Concept’ products, The move into higher-margin homeware had been masterminded by Linda Fleet, CDS’s Marketing Director, who had previously worked for a large retail chain of paint and wallpaper retailers. ‘Experience in the decorative products industry had taught me the importance of fashion and product development, even in mundane products such as paint. Premium-priced colours and new textures would become popular for one or two years, supported by appropriate promotion and features in lifestyle magazines. The manufacturers and retailers who created and supported these products were dramatically more profitable than those who simply provided standard ranges. Instinctively, I felt that this must also apply to homeware. We decided to develop a whole coordinated range of such items, and to open up a new distribution network for them to serve upmarket stores, kitchen equipment and speciality retailers. Within a year of launching our first new range of kitchen homeware under the â€Å"Concept†brand name, we had over 3000 retail outlets signed up, provided with point-of-sale display facilities. Press coverage generated an enormous interest which was reinforced by the product placement on several TV cookery and â€Å"lifestyle†programmes. We soon developed an entirely new market and within two years â€Å"Concept†products were providing over 75 per cent of our revenue and 90 per cent of our profits. The price realization of Concept products is many times higher than for the Focus range. To keep ahead we launched new ranges at regular intervals. ’
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